Jim Grundberg Knows Putters

2010-03-31

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By Steve Pike

More than a decade ago Jim Grundberg helped build Odyssey Golf into a major player in the putter market and now is doing the same thing as managing partner of SeeMore Putter Co., which recently introduced its SiSeries of putters that combines its RifleScope Technology with injection molded TPU face inserts.
 
Odyssey Golf was the first company to successfully market putters with face inserts. The SiSeries are the first SeeMore putters to feature insert technology. Not surprisingly, the SiSeries, which consists of a mini-mallet (Si1), blade (Si2) and mallet (Si3) resemble the Odyssey putters (remember the Rossi II?) of days gone by.
 
The main difference is, of course, SeeMore’s RST Technology that allows a golfer to set up the putter perfectly each time in relation to the intended target. It’s not a gimmick, either. The system really works. All a player has to do is line up the black bottom portion of the shaft between the two white lines and cover a red dot on the heel on the putter’s top line. The two white lines basically act as gun sight. That is, they frame the shaft and serve as an indicator that the player is a perfect position to make a consistent stroke.
 
The late Payne Stewart used a SeeMore putter to win the 1999 U.S. Open on Pinehurst No. 2 and Zach Johnson used (and still uses) a SeeMore putter to win the 2007 Masters. SeeMore, which doesn’t pay players to use its products, had five players in the top on the PGA Tour money list in 2009.
 
“When we (Grundberg and partner Jason Pouliot) purchased the company in 2006 we knew it had great technology but it never really had a chance to get off the ground,’’ Grundberg said. “We wanted to take that alignment technology and really reposition it in a line of putters much broader than the original line,’’ said Grundberg.
 
They’ve certainly accomplished that with such lines as the mSeries, DB4 CS Gunmetal Series, FGP Series and SB Series and now the SiSeries.
 
“We’ve grown every year, but we’ve been very careful at the rate in which we’ve we’ve grown,’’ Grundberg said. “We don’t want anything to get away from us.’’
 
To put it in putting vernacular, so far Grundberg and SeeMore are dialed in.