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By Steve Pike
Callaway Golf Company's (NYSE: ELY) new Odyssey White Ice line of putters is now available. The White Ice line features the brand’s familiar multi-layer insert and a dark nickel finish.
Callaway says the new Odyssey White Ice putters are "the culmination of a multi-year research and development enterprise'' that drew upon extensive feedback from Tour players around the world. The result, according to Callaway, is an improved insert with enhanced sound and responsiveness. The company says the result is a new insert that features an inner core that is 19 percent firmer and 92 percent stiffer than previous models.
White Ice putters are available in a variety of offerings, ranging from core models such as the Odyssey #1, #9 and Rossie models, to more progressive shapes such as the #7 and the Sabertooth model.
The new White Ice line will carries a suggested retail price of $129 for core models and $179 for progressive shapes. Additional offerings will arrive at retail in February, including White Ice putters that feature the 2-ball alignment system.