FAIRHAVEN, Mass. -- Titleist has long been recognized for its overwhelming golf ball usage and success across the worldwide professional tours, with club professionals and at every level of competitive golf. As the country's top junior boy golfers gathered at the Egypt Valley Country Club in Ada, Mich., for their national championship this week, 134 of the 156 players, or 86 percent of the field, relied upon Titleist golf balls. That is more than 11 times the nearest competitor with 12 players. In addition to its golf ball success, Titleist also was the commanding choice across every major equipment category, including drivers (69), fairway metals (90), hybrids (48), iron sets (80), sand, lob and approach wedges (255) and putters (100).

It was more of the same at the U.S. Girls' Junior Amateur Championship being contested at the Country Club of North Carolina in the Village of Pinehurst this week. Titleist accounted for over 78 percent of the field in the golf ball category with 122 players, more than nine times the nearest competitor with 13. Titleist also was the top choice of more players in the wedge (173) and putter (63) categories.

The success across all equipment categories is continued proof that when endorsement money is taken out of the game, Titleist is an even greater favorite of the future of competitive golf and serious golfers everywhere. Below are the official equipment counts from the 2010 U.S. Junior Amateur and the golf ball counts from the major amateur events in the U.S. and around the world:

U.S. JUNIOR AMATEUR CHAMPIONSHIP EQUIPMENT COUNTS

GOLF BALLS:

TITLEIST 134 86%

Nearest Competitor 12

DRIVERS:

TITLEIST 69 44%

Nearest Competitor 23

FAIRWAY METALS:

TITLEIST 90 46%

Nearest Competitor 27

HYBRIDS:

TITLEIST 48 42%

Nearest Competitor 22

IRON SETS:

TITLEIST 80 51%

Nearest Competitor 16

WEDGES:

TITLEIST 255 64%

Nearest Competitor 41

PUTTERS:

TITLEIST 100 64%

Nearest Competitor 17

2010 MAJOR AMATEUR GOLF BALL COUNTS

U.S. JUNIOR AMATEUR

TITLEIST 134 86%

Nearest Competitor 10

U.S. GIRLS' JUNIOR AMATEUR

TITLEIST 122 78%

Nearest Competitor 13

U.S. AMATEUR PUBLIC LINKS

TITLEIST 131 84%

Nearest Competitor 10

U.S. WOMEN'S AMATEUR PUBLIC LINKS

TITLEIST 131 84%

Nearest Competitor 10

NCAA DIVISION I MEN'S CHAMPIONSHIP

TITLEIST 120 77%

Nearest Competitor 19

NCAA DIVISION I WOMEN'S CHAMPIONSHIP

TITLEIST 114 91%

Nearest Competitor 5

AUSTRALIAN AMATEUR

TITLEIST 169 71%

Nearest Competitor 44

BRITISH AMATEUR

TITLEIST 225 78%

Nearest Competitor 35

Titleist and FootJoy comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO).

Contact:

Joe Gomes

Director of Communications

508.979.3211