The Need for Speed

2010-01-12

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By Steve Pike

Representing the third generation of advanced aerodynamic design, Adams Golf (NasdaqCM:ADGF) is introducing Speedline FAST 10 drivers and Speedline FAST 10 fairway woods. The drivers, acccording to Adams, are designed to increase clubhead speed, resulting in up to 15 more yards in carry distance.  The company says the fairway woods feature customizable precision milled sole plates for greater distance out of a variety of lies.

As with the entire Speedline brand, Adams says the aerodynamic shaping of the third-generation FAST 10 driver ''refines the technology'' to create 10 percent less drag and airflow turbulence than previous models, resulting in up to 15 yards more yards of carry distance.  Design improvements include a 100 percent increase in toe curvature and a 300 percent decrease in the heel curvature for more efficient and stable airflow attachment around the club head.  Adams says the new features reduce drag throughout the swing for a faster club head speed that generates more distance than previous models, all with 10 percent higher MOI.   

“The success of the Speedline series clearly shows that the benefits of a driver head with aerodynamic shaping which delivers increased distance has resonated with golfers of all playing abilities,” said Chip Brewer, President and CEO of Adams Golf.  “Now, with the launch of Speedline FAST 10 as the third-generation of this technology, we have furthered our lead in this exciting new category of drivers.”
 
The entire lineup of Speedline FAST 10 products will ship to golf shops beginning Jan. 15.  Both of the men’s versions of the driver and the fairway wood will debut with a choice of high-performance shafts: the mid-high launch Aldila Wasabi or the mid-low launch Matrix HD.  The women’s versions are standard with lightweight Graffaloy graphite shafts. The suggested retail price for the Speedline FAST 10 drivers is $399.99.  The suggested retail price for the Speedline FAST 10 fairway woods is $299.99.