Singh-ing Praises on Srixon

2009-01-07

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By Steve Pike
 
Reigning Fed-Ex Cup champion Vijay Singh, a long-time Titleist Pro V1 golf ball player, has signed a multi-year contract to play Srixon balls. Singh also has re-signed Srixon's sister company, Cleveland Golf, to continue to play its equipment.
 
Singh's switch to  the new Srixon Z-Star golf ball is a rare loss for the Titleist brand, but perhaps not coincidental as Titleist parent Acushnet Company (Titleist, FootJoy, Cobra) is seeding a new generation of the Pro V1 family of balls of the PGA Tour. Word is that early feedback from Tour players on the new generation of the Pro V1 family has generally been positive, but a few players, sources say, indicated the new Titleist Pro V1 spins too much.
 
Singh gave no indication about why he switched other to say that, "I’ve thoroughly tested Srixon balls and I’m convinced that they’re better than what I’ve been playing."
 
Singh, who has endorsed Cleveland Golf since 2000 and its Never Compromise putter brand since 2004.
 
Singh, according to Cleveland, currently plans on playing Cleveland’s Launcher ’09 driver and fairway woods, CG Tour irons, CG12 wedges, a Never Compromise putter along with Srixon balls.