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By Steve Pike
Rife Putters, one of the more innovative putter companies in the industry, is helping golfers with one of their most fundamental of putting problems - deceleration - with the new IMO putter. IMO stands for "Inline Momentum," a center mass concept in which the company says it has placed at least 85 percent of the putter’s head weight in the middle 40 percent of the club head.
“Because the IMO is shafted to be face balanced, the shaft is “inline” with the concentration of mass promoting an extremely stable, on-plane stroke path," said Rife President Matt Molloy. "Since virtually no golfers mis-hit a putt more than 5/8 inch to either side of center, 85 percent of the putter’s mass is directed into and thru the ball. This momentum helps cure one of the major faults in putting - deceleration.
"By concentrating mass directly behind the ball we improve the putter heads ability to drive thru the ball at impact. We’ve given the putter more momentum, or inline momentum."
The IMO also features Rife’s familiar Roll Groove Technology and carries a suggested retail price of $149.80.
In addition, Rife is has new line extensions of the Two Bar Hybrid, Island Series and IBF Tour Series putters.
"The new Tour Hybrid Mallet and Blade putters feature a more compact head design than the original and a Tour Black finish. The Abaco, Bimini and Cayman are new to the Island Series and the new Aussie Mallet and Tour Black Barbados are line extensions of the originals," Molloy said.
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