Golf Gear Newswire : Rife Debuts New Mid Blade and Mid Mallet Putters at Lower Price Point

SANFORD, Fla. -- Rife Putters has introduced two new putters, the 460 Mid Blade and the 400 Mid Mallet, both of which offer the same patented RollGroove Technology that has made Rife the No. 1 putter on the Champions Tour for the past two years, but at a new lower price point.

These putters were inspired by two of Guerin Rife's original Tour designs from back in the year 2000, when Rife first introduced his putters on the PGA Tour, and carry a suggested retail price of $99.80.

The 460 Mid Blade combines the original Tour blade and Pro Blade in what is now a heel-shafted cavity blade without a hosel. The 460 Mid Blade has a thinner anser-style look. This entry-level model in Rife's lineup features a classic square look and extreme heel-toe weighting to provide enhanced forgiveness.

The 400 Mid Mallet is a compact cavity back mallet that is symmetrical on both the heel and toe to create a very symmetrical mallet. The neck has been eliminated to save weight, and when combined with the large rear cavity and scalloped rear flange, the heel-toe effect is maximized and greatly enlarges the sweet spot.

"It's always exciting to launch a new line," said Rife Putters President Matt Molloy. "To see all the research and hard work come together like this is very rewarding. This year we have something new for the consumer. We priced the 460 Mid Blade and the 400 Mid Mallet at a very reasonable $99.80 to introduce Rife's technology to as broad an audience as possible."

--PGA.com

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Rife Debuts New Mid Blade and Mid Mallet Putters at Lower Price Point

2010-01-28

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