PrideSports Commands Leaderboard and Player Usage

2008-08-04

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BRENTWOOD, Tenn. - PrideSports, maker of Softspikes® cleats, the #1 cleat brand on TOUR, took a commanding lead heading into weekend play at both the U.S. Senior Open and the PGA TOUR's Legends Reno-Tahoe Open, as 80% of the field was wearing the Company's products, including Pulsar™, the #1 Cleat on TOUR, and Black Widow™, the world's #1 selling golf cleat. In addition, 6 of the top 10 leaders at the PGA TOUR's WGC-Bridgestone Invitational wore PrideSports products heading into weekend play.

Among players wearing PrideSports products at the U.S. Senior Open, 60% of the field was wearing Softspikes-brand cleats, as compared to 13% of the next nearest cleat competitor. Additionally, 50% of the field at the Legends Reno-Tahoe Open wore Softspikes, as compared to 17% for the next nearest competitor.

"While overall player usage with our cleats is at a phenomenal 80% rate, the tell-all is the gap in usage between Softspikes and our cleat competition," said Joe Zeller, President, PrideSports. "Each week we seem to put a greater distance between our brand and the competition, which is a strong statement as to how the players respond to our products."

PrideSports was formed in January 2003 following Pride Manufacturing Company's purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world's premier golf accessories company, as Pride and Softspikes are the world's leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.


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Mastro Communications, Inc. @ 732-469-5700