PrideSports Announces the Debut of New its Softspikes ClubGrip

2009-02-03

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BRENTWOOD, Tenn. -- PrideSports, maker of Softspikes cleats, the #1 Cleat brand on Tour, has once again challenged conventional thinking with the debut of Softspikes ClubGrip, the first-ever golf "grip wrap" to enter the market, and which meets USGA specifications.

Designed to provide superior tack, more comfort, and greater absorbency than traditional grips, the new Softspikes ClubGrip allows golfers to enhance their grips for a fraction of the cost, and in less than half the time spent on traditional re-gripping. During a challenging economic golf climate, the ClubGrip brings a cost effective solution to traditional re-gripping, without compromising performance. In fact, Softspikes ClubGrip has the feel, durability and cushioning of today's high performance grips, yet requires no tools for the re-gripping process.

Golfers looking to re-grip a 14-club set traditionally will spend in excess of $100. However, with Softspikes ClubGrip, golfers can now have the same results for less than $30. Answering the same alternative grip solution that was proven successful in the tennis industry, ClubGrip is ideal in all weather conditions and is a versatile product that can be used to enhance new or worn grips. Installation is a wrapping method that takes about one minute per club and involves simply applying ClubGrip over existing grips, eliminating the need for a vice, double-sided tape, knife, or solvent, which are required with standard re-gripping methods.

"Sometimes the simplest solutions answer the greatest demands, and that is the case with Softspikes ClubGrip," said Joe Zeller, President, PrideSports. "For years golfers have struggled with both the cost and labor intensive process involved in re-gripping golf clubs. Now, we've developed a simple, low-cost solution to making golf grips look and feel like new, while performing at the high-level of today's premier golf grips."

Debuting at retail outlets nationwide in spring 2009, Softspikes ClubGrip, which is available to consumers in black or green colors, is offered in a three-pack set with a Suggested Retail Price of $4.99. Consumers can also purchase individual rolls for a Suggested Retail Price of $1.50. For more information, visit www.softspikes.com.

About PrideSports:
PrideSports was formed in January 2003 following Pride Manufacturing Company's purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world's premier golf accessories company, as Pride and Softspikes are the world's leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.

CONTACT:
Glenn Mastro (gmastro@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700