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Nike Sees Red

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Nike Sees Red

2009-12-09

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By Steve Pike

Nike Golf will have two versions of its new Victory Red drivers available beginning Feb. 1, 2010. The Nike Victory Red (VR) drivers are the latest addition to the company's premium VR line, which began with the introduction of the Nike VR irons in November, 2008.

Nike Golf says each driver - the VR STR8-FIT Tour and the VR Tour - feature a new shape and look, born from collaboration with the Nike Golf staff players on the PGA Tour. The new VR drivers, according to Nike Golf, are designed for avid golfers "who are refining and optimizing distance in their game.''

Nike Golf says the VR STR8-FIT Tour driver expands upon its STR8-FIT Face Angle Technology that gives players the ability to select their shot shape as well as the flexibility to dial in the look of their driver. The VR STR8-FIT Tour Drivers offer 32 face angle positions. For golfers who prefer a more traditional look, Nike has developed the VR Tour driver that is distinguished by a smaller “pear-shaped” head size and no adjustability trait.

Each driver will carry a suggested etail price of $479.99.

Each driver features Nike Golf's distinctive red Compression Channel that is located on the sole and is lined from the toe to the heel paralleling the face.  Nike Golf says the Compression Channel increases the overall compression of the body, which produces increased, uniform ball speeds across the entire face.

“The Compression Channel technology takes the rigidity out of the sole and provides more flex in the heel,” said Tom Stites, Director of Club Creation for Nike Golf.  “By adding this technology, we have made the VR drivers more forgiving for the better players when they miss it in the lower zone of the heel.”

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