New E-Series

2008-10-06

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By Steve Pike

Bridgestone Golf is adding to its e+ series distance performance line of balls with the e7+, a ball the company says is designed for players with a high-to-medium ball flight that desire a more penetrating trajectory for increased distance.

The e7+ is a three-piece surlyn construction ball featuring a larger High Speed Gradational Compression Energy Core. When combined with the thinner Initial Velocity Booster (IVB) Inner Cover, according to Bridgestone, the result is increased ball speed for more distance.

The e7+ is expected to carry a street price of $26.99 per dozen (suggested retail price of $38 per dozen) and will be available beginning Oct. 6.

“The e6+ was designed to help players who want to reduce their sidespin to lessen hooks and slices; The e5+ was designed for players with a low ball flight who need increased backspin to produce a more optimum trajectory for increased distance; the next natural progression was to offer increased distance to those players who needed a more penetrating ball flight,“ said Brandon Sowell, golf ball marketing manager for Bridgestone Golf. "The e7+ is the perfect complement to our other distance-performance balls.''