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Mizuno Launches Its New 'Hot Metal' MX-700 Woods and Hybrids

2009-12-07

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NORCROSS, Ga. -- Mizuno has introduced its longest and most forgiving woods and hybrids yet, the MX-700 family featuring distance enhancing "Hot Metal" technology. The MX-700 driver, fairway woods and hybrids stand out thanks to the use of state-of-the-art face materials and confidence-inspiring geometric designs, creating improved forgiveness and red-hot ball speeds.

The MX-700 driver possesses the lowest and deepest Center of Gravity, has the largest Moment of Inertia, and is by far the longest and most forgiving driver in Mizuno's history. A "Hot Metal" Ti-9 titanium face, plasma welded to a 6-4 titanium body, possesses a unique, vertically aligned grain structure that greatly expands the COR area and increases ball speed for long and straight drives, even on off-center strikes.

 A geometrically driven head shape provides an extremely low and deep COG and a centrally located sweet spot for enhanced vertical stability, resulting in low spin and a high, penetrating ball flight. Additionally, Mizuno's "Power Hull" body construction utilizes internal reinforcements for powerful feel and sound, and a strategically designed crown decal makes alignment easy at address.

"The Ti-9 'Hot Metal' face in the MX-700 is the first of its kind, and is designed to enhance initial ball velocity from every spot on the club face." said Dick Lyons, VP and General Manager, Mizuno USA Golf. "This breakthrough face technology combined with an optimized launch angle, spin rate, COR area, and Moment of Inertia make the MX-700 the longest and most forgiving driver you're going to find."

The drivers are available in 9.5-degree, 10.5-degree and 12-degree lofts in right hand, and 9.5-degree and 10.5-degree in left hand. The standard shaft is Mizuno's Exsar DS4 graphite (regular, stiff), while the standard grip is the Mizuno/Golf Pride M-21 58 Round. They carry a suggested retail price of $360

The same "Hot Metal" Technology in MX-700 driver also can be found in the new MX-700 fairway woods through an extremely strong, thin, and light weight ES230 steel face. This innovative face is plasma welded to a stainless steel 17-4 body, delivering an expanded COR area and increased ball speed for improved energy transfer from club head to ball and maximum distance.

The ultra light weight "Hot Metal" face also allows for the redistribution of weight for a low and deep COG, resulting in a high, easy launch and optimal trajectory. The MX-700 fairway woods share the same strategically designed crown decal as the driver for easy alignment from the tee box as well as from the fairway. In addition, the Mizuno Exsar FS4 shaft is specifically designed for fairway wood performance.

"With smaller headed designs like fairways and hybrids, it isn't easy to get that 'hot feel' -- the smaller face area is more rigid. But by using the new ES230 steel used in the MX-700s, we've done everything we can from a material perspective," said David Llewellyn, Golf Club R&D Manager, Mizuno USA. "The 700's feel extremely lively at impact and I think amateurs are going to love this advancement just as much as the pros."

The fairway woods come in 15-degree 3-wood, 18-degree 5-wood and 21-degree 7-wood in right hand, and 15-degree 3-wood and 18-degree 5-wood in left hand. The standard shaft is Mizuno's Exsar FS4 graphite (regular, stiff), while the standard grip is the Mizuno/Golf Pride M-21 58 Round. They carry a suggested retail price of $240.

Rounding out the MX-700 family is a high performance hybrid with an extremely strong, thin and light weight ES230 "Hot Metal" steel face, plasma welded to a 431 stainless steel body for an expanded COR area resulting in extremely high, long, and accurate golf shots.

In addition, a patented "Drop Down Crown" design creates a very low and deep COG for an easy launch, and allows the MX-700 hybrids to be completely lie and loft adjustable, something that only Mizuno offers. Again, Mizuno has designed a shaft specifically for maximum hybrid performance in the Mizuno Exsar HS4, which comes standard in the MX-700 hybrids.

"'Hot Metal' Technology is truly a breakthrough in face technology because it can be utilized into the design of not only drivers, but fairway woods and hybrids as well." said Dick Lyons, VP and General Manager, Mizuno USA Golf. "The use of high tech ES230 steel as the face material in the MX-700 hybrid increases the COR, or trampoline effect across the entire face, making it feel like the ball explodes off the face with each and every swing."

The hybrids come in 17-degree, 20-degree, 23-degree and 26-degree lofts in right hand, and 20-degree and 23-degree lofts in left hand. The standard shaft is Mizuno's Exsar HS4 graphite (regular, stiff), while the standard grip is the Mizuno/Golf Pride M-21 58 Round. The hybrids carry a suggested retail price of $200.

- PGA.com

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