Graphite Design Announces Release of Aura Shafts to Clubmakers

2009-01-06

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SAN DIEGO -- Graphite Design, maker of some of the most widely played premium shafts on the PGA Tour, has pre-released its new line of Aura shafts to clubmakers to build awareness for this exciting new product line prior to the upcoming PGA Merchandise Show in late January. These shafts are available in four different "aura" colors based on the performance needs of both professional and amateur golfers.

Aura shafts feature Red for the long hitter who uses the professional tees; Gold for the better player who tees off on the championship tees; Blue for the shot maker hitting off the men's tees, and Green for golfers hitting off the women tees. Swing speeds for each flex are displayed on the shaft.

"Aura shafts represent a complete fitting system for the clubmaker," said Tim Gillis, vice president, sales & marketing, Graphite Design. "This line offers multiple launch and torque options to fit any golfer's swing requirements which makes shaft selection easier on the part of the clubmaker."

The Red shaft represents power and energy. The shaft has been designed for the highest swing speeds, 100 MPH and above. The low torque and stiff tip are attributes designed to optimize launch angle and spin rates to ensure the ideal descent angle to maximize roll and total distance.

The Gold shaft is for the accomplished player and represents strength and concentration. The championship tees are ideal for this player profile. The AURA Gold is a stiff tip shaft designed to bring ball trajectory down. If you think you hit the ball too high, Gold is for you.

Blue is the color for balance and consistency. The shaft is designed with an action tip to launch the ball higher. This ensures pure distance and perfect accuracy. This shaft is the ideal design for golfers looking for higher launch conditions and additional spin.

Green is the color for truth and harmony. This is a high launch shaft designed for women golfers. The weight and torque are perfect for maximizing performance in larger driver heads.

The Aura shafts have a retail price of $49.95.

Graphite Design International manufactures the highest quality shafts in the world for Pure Distance and Perfect Accuracy. Graphite Design shafts can be seen in play by the best professional players on the PGA, Nationwide, Champions, Japan, European and LPGA tours. Graphite Design shafts reinforced its dominance on the Japan Tour, where it has claimed 158 consecutive graphite wood shaft brand counts -- an unprecedented streak which dates to 2002. On the PGA Tour, Graphite Design shafts have helped professionals earn 54 victories since 2004 and millions of dollars in prize money. A total of 8 US distributors and 5 European and Asian distributors supply Graphite Design shafts to over 1000 custom fitters around the world.

About Graphite Design:
Graphite Design, established in Japan in 1989 and in the U.S. in 1997, is the industry leader in shaft technology and the preferred brand for golf professionals worldwide. One of the world's three largest golf-club shaft manufacturers, the company made its mark manufacturing premium shafts for most of golf's major OEMs, including the top four companies by sales volume. Graphite Design shafts continue to be preferred by top club makers the world over while the company's mainstay YS shafts, Pershing shafts and other models are extremely popular among avid and occasional golfers.

Revolutionary technology, design and sourcing the most advanced materials are trademarks in all Graphite Design shafts, making them the highest quality performance shafts on the market. Validating the company's "AD" logo, all of Graphite Design's PGA Tour-proven shafts specifically promote "Accuracy and Distance" and these key competitive advantages are helping professional and amateur golfers optimize their games after switching to Graphite Design shafts. For more information about Graphite Design, call 888.707.6132, e-mail info@gdintl.com, or visit www.gdintl.com.

For media inquiries about Graphite Design please contact Tracy Nackel at 760-420-1602 / tnackel@cox.net or Vanessa Price at 714-544-6515 / readthegreens@aol.com.