CARLSBAD, Calif. - Cobra Golf announces the introduction of the new Cobra S2 Drivers and Fairway Metals that offer superior accuracy, distance and forgiveness. Their collective clubface technology, clubhead design and overall engineering result in a family of products that maximize performance for all player types.

"Avid golfers will benefit from the exceptional performance in the new Cobra S2 Drivers and Fairway Metals," says Brian Zender, General Manager of Cobra Golf. "They feature technologies that promote improved distance, with proprietary face design and adjustability to increase accuracy and forgiveness. Cobra S2 Drivers are designed for players of all abilities to maximize their distance off the tee and find the fairway more often. From there the Cobra S2 Fairways deliver outstanding launch and trajectory and produce high and long shots from the fairway and rough. The Cobra S2 Driver and the ZL Driver, representing our 2010 Driver line, were both selected for the Gold Award in the 2010 Golf Digest Hot List."

COBRA S2 DRIVER

The new Cobra S2 Driver offers superior performance in a great-looking package. Its traditional profile and rich, black Physical Vapor Deposition (PVD) finish inspire confidence at address. Golfers of all abilities will appreciate its superior playability, performance, feel and aesthetics.

"We went to great lengths with the Cobra S2 Drivers to ensure that they appeal to avid golfers of all abilities who seek superior distance, forgiveness and accuracy with ball flight optimization," says Tom Preece, Vice President of Research & Development for Cobra Golf. "The 9 Point Face Technology is designed to allow more shots hit across the clubface to perform as if they were struck in the center of the clubface. Adjustable Flight Technology enables golfers to quickly and easily optimize the ball flight they want via one of three face angle settings, which in turn helps them improve their accuracy and distance. In addition, the Cobra S2 driver features a highly engineered 460cc 6-4 titanium clubhead, which not only effectively transfers energy efficiently to the ball, but is designed to produce the best sound and feel in any titanium driver we've ever produced."

9 Point Face Technology

With a thin Milled Rhombus Face insert surrounded by an even thinner titanium perimeter, Cobra engineered 9 Point Face Technology to generate increased ball speed across the clubface.

Adjustable Flight Technology (AFT)

Three simple face-angle settings (Open, Neutral and Closed) allow golfers to optimize trajectory for increased distance and produce straighter ball flight for improved accuracy.

Highly Engineered Head Structure

The new, more-traditional head shape maximizes energy transfer while making drives sound as good as they look.

The Cobra S2 Driver ($375 SRP) is available in lofts of 8.5, 9.5, 10.5 and 11.5 degrees, with the new high performance Fujikura Fit-on Max graphite shaft and a Golf Pride grip. It will ship to golf retailers the first week in February.

COBRA S2 OFFSET DRIVER

The new Cobra S2 Offset Driver offers golfers the outstanding performance of the Cobra S2 Driver in a maximum draw-biased design. This 460cc 6-4 titanium driver is geared toward mid- and high-handicap golfers who are looking for maximum forgiveness and a high-launch, draw-biased (anti-slice) ball flight that yields superior distance.

9 Point Face Technology

Designed with a thin stamped face, the Cobra S2 Offset Driver features 9 Point Face Technology that increases ball speed across the clubface for consistently long and accurate drives.

Offset Design

The offset head design offers maximum draw bias (anti-slice), promoting a square face at impact for longer, more consistent drives.

The Cobra S2 Offset Driver ($325 SRP) is available in lofts of 9.5, 10.5 and 11.5 degrees, with the new high performance Fujikura Fit-on Max graphite shaft and a Golf Pride grip. It will ship to golf retailers the first week in February.

COBRA S2 FAIRWAY METALS

The new Cobra S2 Fairways appeal to all avid golfers looking for maximum forgiveness and distance from the fairway. Made of 17-4 stainless steel, their thin clubface yields consistent distance even on off-center hits, while the sole is contoured to promote improved contact with the ball, and thus improves forgiveness.

Thin, Hot Face Design

A thin, hot face maximizes ball speed across the clubface for more consistent distance.

Progressive Sole Design

A progressive sole design throughout the set provides superior turf interaction, making it easier to hit solid shots from the fairway and the rough.

The Cobra S2 Fairway Metals ($185 SRP) are available in 3-, 5- and 7-woods, with Fujikura Fit-on Max graphite shafts and Golf Pride grips. They are also offered in offset versions, and will ship to golf retailers the first week in February.

Women's and senior's versions of all Cobra S2 drivers and fairways are also available. For more information about Cobra S2 products, visit us online at www.cobragolf.com, or contact Cobra Customer Service (800-555-9282) or Todd Colburn, Director of Cobra Global Marketing (760-930-2160).

Titleist, FootJoy, Cobra and Pinnacle comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO).