Callaway Golf Acquires uPlay

2009-01-07

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Callaway Golf Company (NYSE: ELY) has acquired uPlay, a Carlsbad, California-based developer and marketer of consumer electronics devices. Callaway said the deal, which was completed this past Dec. 31, is not expected to have a material effect on its 2009 results. That sort of begs the question as to why the company acquitted uPlay, but Callaway President George Fellows said he plans to deal further during Callaway's fourth quarter conference call in a few weeks.
 
In January 2008, uPlay launched, the uPro, a distance measuring device provides golfers with aerial and satellite photography coupled with GPS technology to show golf course hazards, distance and the overall layout of each hole.
 
“The acquisition of uPlay makes sense for us on several fronts,” said Callaway President George Fellows. "We’ve said that we would look for acquisitions to help accelerate our growth, and the combination of uPlay with its innovative GPS platform and Callaway Golf’s technical leadership in club and ball development will do just that by creating incremental new business opportunities, while also enhancing golfers’ experiences on the golf course.”