Best of the Best

2009-09-04

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By Steve Pike

How's this for the best of the best? FootJoy has launched its new flagship golf shoe line - FJICON - that it says takes in the best features FootJoy has created over the years. For example, the company says ICON is equipped with premium materials, performance-infused outsoles, tailored upper designs along with performance-infused outsoles and customization, which is a FootJoy hallmark.
 
The company says the FJ ICON features full leather linings for comfort, slip resistance, and in-shoe breathability; a leather covered dual-density PU Fit-Bed that creates an underfoot base that more closely mimics the natural shape of the foot; and Memory Foam that is located in the tongue and around the collar, providing a custom fit to enhance comfort. Suggested retail price is $250 per pair.
 
"FJ ICON is a new, premium, high-performance category of golf shoes that exemplifies tradition and performance and is the new flagship product of the FootJoy brand," said Jack Erickson, Vice President of Golf Footwear, FootJoy. "Making golf shoes is our sole passion. Never before have we developed a category of shoes that integrates the very best features from our other categories until now. FJ ICON truly is the best of the best."